When discussing innovation, it is important that we look at the flip-side of intrinsic motivation: extrinsic motivation (what did you expect?). Let's go back to the definition this time provided by PhsychologyDictionary.org . "Extrinsic motivation is the binary opposite to intrinsic motivation. Extrinsic motivation explains the drive for an individual to participate within a specific activity or role given the potential to achieve a reward or punishment."